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I work at the intersection of AI, niche content strategy, and product design—helping creators grow with intention.
I study how platforms amplify content across different niches and design systems that turn reach into sustainable growth. My approach blends algorithmic insight with audience psychology, focusing not just on visibility, but what follows.
With a background in customer interaction, I bring a human layer to digital strategy—translating feedback, behaviour, and sentiment into sharp decisions that scale. Growth, to me, is both a science and a conversation.
Associate
Blinkit ∙ Nov 2024 - Feb 2025
- Managed order fulfilment and inventory coordination to ensure timely and accurate deliveries.
- Provided direct support to customers, resolving queries and issues with efficiency and professionalism.
- Collaborated with team members to streamline daily operations in a high-paced environment.
- Maintained product quality checks and packaging standards to meet company expectations.
- Used app-based tools to track orders, update statuses, and support real-time logistics management.
Project Associate
Tech Mahindra ∙ April 2024 - Sep 2024
- Managed daily operations and technical issues to drive more engaging traffic in the Milk Basket process.
- identified and resolved technical problems, enhancing app performance and reducing downtime.
- Implemented improvements based on customer feedback, contributing to higher user retention and engagement.
- Worked on troubleshooting issues and providing timely solutions to maintain operational flow and minimize disruptions.
- Contributed to the development and execution of strategies to drive growth in the grocery app, focusing on user acquisition and retention.